The advantages of local marketing

 Speaking about local marketing today is synonymous of geo-localization, mobility and social action. All these efficient actions together feed the development of customer loyalty. The geo-localization supposed a change of paradigms linked to the marketing and advertising, especially in local business.

The easy access to tablets and Smartphones in the market lead to a jump for the local marketing strategies and mobile Marketing. Indeed, the current social universe already contemplates the integration of functions or applications of geo- localization and the success experimented by networks, such as Foursquare, only focus on the proximity geo-localization.

What advantages can brands obtain by setting up local marketing strategies?
- Real-time information on the closest services to customers.
- The geo-localization and the development of customer loyalty found a new great ally through presents, reductions: the development of the local business, thanks local marketing, materializes itself with the development of customer loyalty.
- Development of customer loyalty = Evangelization, the local marketing allows through new techniques  to transform a new customer into a referral able to influence other potential customers about our brand,  all while optimizing our strategy of development of customer loyalty.
- Metrics and analysis. The geo-localization permits to obtain every type of data which from the customer localization allows us to identify purchases behavior, needs and then, expectation to satisfy.

And for the customers and the consumers …
- Social Interaction with real time with playful and attractive aspect, incite to the participation.
- Immediate Access to the information to satisfy the need.
- Reception of special offers, coupons, discount

- Free access to the best search engine site existing. To evaluate today the quality of a restaurant, just need a click. Ii is an efficient way to optimize the resources!

Then do not forget how Smartphones and tablets are essential for the nowadays consumers. Indeed, we all consult on the web and when we have a notice, we share it. By this way we inquire and educate each other thanks to the permanent connectivity of our smartphone or tablets. Taking advantage of this permanent and massive connectivity to attract, develop loyalty and evangelize our customers is an opportunity which nobody has to allow to pass.
The local marketing constitutes a competitive advantage for the nowadays brands which are able now to get into the spiral of the recommendation.